A small-town tour guide recruited by the Motch brothers to run as a Republican against Cam Brady. After a successful image makeover and learning of the brothers' corrupt 'insourcing' plans, he rejects their support, appeals to voters with honesty, and wins the election by default after Cam withdraws.
Primary electoral opponents engaged in a vicious campaign war.
Strategic partnership focused on transforming Marty's public image.
Unintentional strategic benefit resulting from internal campaign collapse.
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