British expatriate sommelier and wine shop owner in Paris concerned about his business. He devises a blind taste test to showcase global wines, travels to Napa Valley to find contestants, judges the competition, and hosts a rematch in 2006.
Professional partnership formed through the Paris tasting contest.
Indirect alliance supporting the competition's success.
Alliance where Joe's actions directly benefit Spurrier's event.
Professional interaction during the contestant scouting phase.
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