Co-owner of the advertising agency who becomes romantically involved with Patsy. He initially misinterprets her relationship with Baxter, later discovers the truth, and works with his partner to secure Baxter's contract while navigating his growing feelings for Patsy. He ultimately pursues her and successfully persuades her to marry him.
Morley hires and promotes Patsy to maintain agency operations and please Baxter.
The two agency owners collaborate closely to manage client relations and internal staff.
Baxter is the primary client whose contract signing is critical to the agency's survival.
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