A small provincial politician who becomes an unlikely presidential candidate. He is the central figure targeted by a PR agency aiming to transform him into a major political-media figure using dubious methods to boost his poll numbers.
Thierry acts as the strategic architect behind Pierre's political ascent.
Noémie manages Pierre's public image and campaign strategy.
Fred implements tactical maneuvers to boost Pierre's electoral prospects.
Olivier handles media positioning and polling optimization for Pierre.
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