The owner of a failing car dealership who hires Don Ready to sell his remaining inventory over a long weekend. He attempts to secure a buyout of the lot from a rival dealer while managing his daughter's upcoming marriage.
Ben employs Don as a mercenary sales expert to turn around the business.
Direct commercial opposition drives the central external conflict.
Ben formally accepts Blake as his son through marriage and adoption.
Explore the full interactive character relationship map of The Goods: Live Hard, Sell Hard