David Isaac Friley (born November 13, 1986), known professionally as Dave Free, is an American filmmaker and record producer. Born and raised in Inglewood, California, he is best known as the manager and creative partner of fellow California native Kendrick Lamar. During his tenure as co-president of Top Dawg Entertainment (TDE), Free directed music videos and short films with Lamar under the name the Little Homies. Following his departure from TDE in 2019, he co-founded the creative company pgLang with Lamar. Free's accolades include two Grammy Awards and three MTV Video Music Awards.
Dave Free has 16 screen credits in a career dating back to 2022. Signature works include Whitney Springs, Ca$ino Album Listening, Kendrick Lamar's Super Bowl LIX Halftime Show. Explore the interactive character relationship maps on each title page to trace how their roles connect across franchises.
