It Happens Every Thursday

It Happens Every Thursday (1953) Poster

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Story Analysis

A couple's struggle to establish a newspaper in a skeptical town, navigating controversy, natural disasters, and community prejudice.

Comedy · 6.3/10 · 80 min · 1953

New York reporter Bob MacAvoy is persuaded by pregnant wife Jane to buy a broken-down weekly newspaper in Eden, California. They have humorous problems with small town mores and eccentric citizens. But their schemes to increase circulation get them in over their heads.

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