Are kids using social media or is social media using kids?
Original Title
Generation Like
Release Date
2014-02-18 00:00:00
Budget
Revenue
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
