Satirical docu-reality comedy about business consulting
Story Structure — 2 Plot Phases
Business Consultation Era
Nathan helps struggling businesses with unconventional strategies in Southern California
Key Events
Series Premiere — Nathan for You premieres on Comedy Central Characters: Nathan FielderLocation: Comedy Central
Business Consultation Begins — Nathan starts helping struggling businesses Characters: Nathan Fielder, Struggling BusinessesLocation: Southern California
Outlandish Strategy Proposed — Nathan proposes unusual business solutions Characters: Nathan Fielder, Business OwnersLocation: Business Locations
Strategy Implementation — Nathan's strategies are put into action Characters: Nathan Fielder, Business Owners, CustomersLocation: Business Establishments
Business Results — Results of Nathan's business interventions Characters: Nathan Fielder, Business OwnersLocation: Business Locations
Series Format Shift — Show departs from business advice format Characters: Nathan FielderLocation: Various Locations
Series Finale — Nathan for You concludes after four seasons Characters: Nathan Fielder, ViewersLocation: Television
Story Breakdown
Premise — Nathan helps struggling businesses with unconventional methods
Character — Fictionalized version of Nathan Fielder
Setting — Southern California businesses
Format — Docu-reality comedy
Structure — Most episodes follow business consultation format
Business Identification — Finding struggling businesses
Strategy Development — Creating outlandish business solutions
Implementation — Putting strategies into action
Results — Evaluating the outcomes
Evolution — Show's development over four seasons
Business Focus — Primary format of helping businesses
Format Experimentation — Departing from business advice format
Conclusion — Series finale after four seasons
Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.
