Story Structure — 4 Plot Phases
A Horoscope Changes Course
A magazine horoscope tells the reader to change life and quit the current job. The reader follows the advice rather than risk the displeasure of higher spheres.
Key Events
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Favorite Magazine — The reader consults a favorite magazine called The Secret World of Animals.
Location: Reading place
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Horoscope Reveals Change — The horoscope advises the reader to change life and quit the current job.
Location: Reading place
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Fear Of The Stars — The reader decides not to risk the ire of higher spheres.
Location: Reading place
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Notice Of Resignation — Following the horoscope, the reader hands in a notice and leaves the job.
Location: Former workplace
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Former Kebab Workplace — The story identifies a kebab shop as the workplace the reader no longer works at.
Location: Kebab shop
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Chance Kebab Encounter — By chance, the former worker encounters the author of the horoscope in the kebab shop.
Location: Kebab shop
An Unexpected Meeting
After leaving the former workplace, the reader encounters the horoscope's author in a kebab shop. Their shared existential insecurities reveal common ground.
Key Events
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Chance Kebab Encounter — By chance, the former worker encounters the author of the horoscope in the kebab shop.
Location: Kebab shop
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Existential Insecurities Shared — The two people share their existential insecurities.
Location: Kebab shop
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Common Ground Found — Their exchange reveals common ground between them.
Location: Kebab shop
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Marketing Discovered — They discover that marketing may be a suitable line of work.
Location: Kebab shop
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Intuition Over Training — Marketing is understood as work requiring intuition rather than specialist training.
Location: Kebab shop
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Business Idea Emerges — The pair develops the idea of starting a business as self-styled professionals.
Location: Kebab shop
A Business Takes Shape
The pair identifies marketing as work based on intuition rather than specialist training. They decide that a customerless carpet shop offers a place to begin.
Key Events
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Business Idea Emerges — The pair develops the idea of starting a business as self-styled professionals.
Location: Kebab shop
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Empty Carpet Shop — A carpet shop that has never had a single customer becomes the proposed starting place.
Location: Carpet shop
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No Customer History — The shop's complete lack of customers establishes an immediate business problem.
Location: Carpet shop
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Staff Potential Noticed — The staff are described as harboring huge potential for eccentricity.
Location: Carpet shop
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Eccentric Staff Challenge — The staff's eccentric potential becomes part of the challenge facing the new professionals.
Location: Carpet shop
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Lukewarm Floor Interest — The staff's lukewarm position on floor coverings complicates the proposed marketing effort.
Location: Carpet shop
The Carpet Shop Challenge
The new self-styled professionals face eccentric staff and lukewarm interest in floor coverings. The shop's complete lack of customers makes their task especially difficult.
Key Events
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Lukewarm Floor Interest — The staff's lukewarm position on floor coverings complicates the proposed marketing effort.
Location: Carpet shop
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Professional Role Adopted — The two people approach the situation as self-styled marketing professionals.
Location: Carpet shop
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Business Begins — The empty carpet shop becomes the place where their business venture is set to begin.
Location: Carpet shop
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Marketing Test Awaits — Their intuition-based approach faces the shop's lack of customers and weak interest in carpets.
Location: Carpet shop
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Challenge Remains Open — The narrative closes on the challenge of making the eccentric staff and carpet business work.
Location: Carpet shop
A group of misfits from a carpet shop have a chance to change their lives with the help of two marketing experts - an ex-kebab shop worker and an ex-fortune teller from a wildlife magazine.