Character Relationship Map: Slogan

Characters

• Serge Fabergé (played by Serge Gainsbourg) — protagonist
• Evelyne Nicholson (played by Jane Birkin) — supporting
• Serge's assistant (played by Juliet Berto) — supporting
• Evelyne's father (played by Daniel Gélin) — supporting
• Dado (played by Gilles Millnaire) — supporting
• Serge's Daughter (uncredited) (played by Kate Barry) — supporting
• Serge's Friend (uncredited) (played by International Velvet) — minor

Canonical Relationships

Family, romantic, and professional connections based on plot evidence.

• Serge's Daughter (uncredited) → Serge Fabergé (daughter)
• Evelyne's father → Evelyne Nicholson (father)
• Serge's assistant → Serge Fabergé (assistant)
• Serge Fabergé → Serge's assistant (Professional Assistant) — The assistant belongs to Serge's advertising work environment and helps represent his professional responsibilities.

  Serge is surrounded by professional demands in Paris, including waiting clients, a late cigarette campaign, and contractual obligations.

• Evelyne Nicholson → Dado (Romantic Fiancee) — Evelyne ultimately chooses Dado after Serge continues to hesitate.

  At the end, Evelyne tells Serge that she is going to marry Dado.

• Serge Fabergé → Evelyne Nicholson (Romantic Lover) — Their affair is the central emotional relationship, but Serge refuses to fully commit.

  Serge is involved with the much younger Evelyne and repeatedly tells her that he loves her.

Story Dynamics

Alliances, conflicts, and narrative interactions that evolve throughout the story.

• Serge Fabergé → Dado (Social Acquaintance) — Serge and Dado share a social connection within the Venice group.

  Serge and Evelyne travel to Venice, where they join a group led by Dado and explore the city together.

• Serge's Friend (uncredited) → Serge Fabergé (friend)

Story Analysis

A successful advertising director loses the woman he loves because professional escape and emotional indecision prevent him from choosing a new life.

Plot Progression

1. The Advertiser's Escape — Serge returns from professional success to a crowded Parisian schedule. He postpones commercial obligations because he wants to create a serious film.
2. Love Against Responsibility — Serge's affair with Evelyne exposes his fear of aging and commitment. Evelyne demands a new life, while Serge remains tied to marriage, family, and work.
3. Freedom Without Certainty — After Evelyne's desperate threat, Serge returns but still cannot resolve their relationship. Divorce becomes possible, yet he continues to delay marriage.
4. Venice And The Rival — In Venice, Serge briefly appears liberated while traveling with Evelyne and Dado. His return to advertising leaves Evelyne increasingly close to Dado.
5. The Cost Of Delay — Serge prepares to leave and gives up the house keys. Evelyne reveals that she will marry Dado, leaving Serge with the consequences of indecision.