Eat It (1968) — AI Story Visualization

Plot Analysis Summary

A meat industrialist turns a wild hominid into a commercial spectacle, then sacrifices his humanity to preserve the company's profits.

Story Structure — 5 Plot Phases

The Wild Appetite

A farmer discovers a wild hominid connected to his daughters and a vast sausage feast. The creature is captured and its seductive, predatory abilities are revealed.

Key Events

• Meat Company Production — A company produces canned meat under its own name. Location: The meat company's cattle operation
• Strange Discovery — A farmer discovers evidence of a wild hominid near his family. Location: The cattle farm
• Sausage Feast — The wild hominid has consumed a huge quantity of sausages. Location: The farm cellar
• Hominid Captured — The wild hominid is captured after the farm incident. Location: The cattle farm
• Seductive Gaze — The hominid can seduce women simply by looking at them. Location: The farm
• Predatory Appetite — The captured hominid is described as eating women and food at will. Location: The farm

Selling the Savage

An accountant proposes turning the hominid into an advertising attraction. The campaign shows the creature consuming canned meat beside partly naked women and becomes highly successful.

Key Events

• Predatory Appetite — The captured hominid is described as eating women and food at will. Location: The farm
• Advertising Proposal — A company accountant suggests using the hominid in an advertising campaign. Location: The meat company
• Commercial Campaign — The campaign presents the hominid with partly naked women and canned meat. Location: The advertising campaign
• Sales Success — The advertising campaign succeeds and increases the company's sales. Location: The meat company
• Profit Expansion Plan — The industrialist seeks an even greater increase in sales. Location: The meat company
• Chemists Assigned — Company chemists are ordered to create an appetite-enhancing substance. Location: The company's laboratory

The Failed Experiment

To increase profits, the company orders chemists to create an appetite-enhancing substance. The experiment instead removes the hominid's sexual appetite, threatening the commercial strategy.

Key Events

• Chemists Assigned — Company chemists are ordered to create an appetite-enhancing substance. Location: The company's laboratory
• Laboratory Experiment — Technicians subject the hominid to an experiment with the new substance. Location: The company's laboratory
• Desire Removed — The experiment removes the hominid's sexual appetite. Location: The company's laboratory
• Profit Crisis — The loss of the hominid's sexual appeal threatens the company's profits. Location: The meat company
• Lookalike Resemblance — The industrialist notices his vague resemblance to the wild hominid. Location: The meat company

The Industrialist's Substitution

The industrialist exploits his resemblance to the hominid and decides to replace it. He begins consuming canned meat to preserve the company's profits.

Key Events

• Lookalike Resemblance — The industrialist notices his vague resemblance to the wild hominid. Location: The meat company
• Substitution Decision — The industrialist decides to replace the hominid in the campaign. Location: The meat company
• Industrialist Sacrifice — The industrialist takes the hominid's place to protect the company's profits. Location: The advertising campaign
• Endless Meat Eating — The industrialist consumes large quantities of canned meat in the hominid's role. Location: The advertising campaign

The Cow Transformation

The industrialist's continued meat consumption produces a grotesque transformation. His attempt to save the business ends with him becoming a cow.

Key Events

• Transformation Begins — Continued consumption causes the industrialist to transform into a cow. Location: The advertising campaign
• Humanity Lost — The industrialist's substitution ends with his complete transformation into a cow. Location: The advertising campaign

Story Breakdown

• Corporate Meat World — The story begins with a company built around canned meat production and cattle farming.
  • Canned Meat Business — The company produces and sells canned meat under its own name.
  • Farm Discovery — A farmer finds evidence of an extraordinary wild hominid near the farm.
• Wild Hominid Encounter — The captured hominid combines enormous appetite with an unusual power over women.
  • Sausage Consumption — The hominid devours a huge quantity of sausages in the farm cellar.
  • Seductive Power — The hominid can seduce women merely by looking at them.
• Commercial Exploitation — The company converts the hominid's appetite and sexuality into an advertising strategy.
  • Accountant's Proposal — An accountant recommends using the hominid as the centerpiece of a campaign.
  • Successful Campaign — The campaign pairs the hominid with women and large quantities of canned meat.
• Profit Driven Experiment — The company attempts to intensify the hominid's appetite but destroys the quality that made the campaign effective.
  • Chemical Development — Chemists are instructed to invent an appetite-enhancing substance.
  • Lost Sexual Appetite — The experiment removes the hominid's sexual appetite and threatens future profits.
• Industrialist's Substitution — Facing a commercial crisis, the industrialist uses his resemblance to the hominid as a replacement strategy.
  • Lookalike Recognition — The industrialist notices that he vaguely resembles the wild hominid.
  • Profit Saving Sacrifice — He substitutes himself for the hominid to protect the company's sales.
• Grotesque Transformation — The substitution becomes irreversible as excessive canned-meat consumption changes the industrialist's body.
  • Endless Consumption — The industrialist eats kilograms of canned meat while performing the hominid's role.
  • Becoming A Cow — The industrialist ultimately transforms into a cow.

Directed by

Francesco Casaretti

Key Cast

• Frank Wolff — Commendatore / Mister Eat it
• Paolo Villaggio — Volpi
• Giampiero Albertini — Farmer
• Silvia Dionisio — Daughter of Farmer #1
• Monica Herfert — Daughter of Farmer #2