Story Structure — 5 Plot Phases
From Bestseller to Ban
A/S Clinox celebrates the advertising campaign for the red Ding Dong condom. The consumer ombudsman then bans the product, and election-year sensitivities erase the company's optimism.
Key Events
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Ding Dong Advertising Screening — A/S Clinox management watches the advertising campaign for the red Ding Dong condom. Characters: Olsen
Location: A small test cinema
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Bestseller Expectations — The company believes the new condom will become a major bestseller. Characters: Olsen
Location: A small test cinema
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The Ban Arrives — The consumer ombudsman bans the new red condom. Characters: Olsen
Location: A/S Clinox
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Election-Year Sensitivity — Authorities fear that the condom's color may be politically offensive during an election year.
Location: Government and regulatory offices
The Overseas Proposal
Lucy Ferner arrives in Oslo representing A. Rihmann & Co. The group selects A/S Clinox for an energy-intensive cosmetics expansion, and Lucy wins Olsen over.
Key Events
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Lucy Travels to Oslo — Lucy Ferner travels to Oslo on behalf of A. Rihmann & Co. Characters: Lucy Ferner
Location: Route to Oslo
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Industrial Expansion Search — The Hong Kong group searches for a country for its energy-intensive cosmetics industry. Characters: Lucy Ferner
Location: Oslo
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Clinox Is Selected — A. Rihmann & Co. selects A/S Clinox as its expansion site. Characters: Lucy Ferner, Olsen
Location: A/S Clinox
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Lucy Courts Olsen — Lucy uses flattering behavior to win over the company director. Characters: Lucy Ferner, Olsen
Location: Olsen's office
The Black Box Industry
A computer-controlled black box promises to transform raw materials into attractive cosmetics. The plan becomes difficult when the group must secure a large supply of raw material.
Key Events
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The Black Box Arrives — A strange black box is sent to Olsen to manage production. Characters: Lucy Ferner, Olsen
Location: A/S Clinox
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Box Controls Revealed — The box is computer-controlled and has holes marked out, in, and exhaust. Characters: Olsen
Location: A/S Clinox production area
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Cosmetic Conversion Process — Raw material and a programmed card produce cosmetics through the machine. Characters: Olsen
Location: A/S Clinox production area
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Products Promise Appeal — The machine can make appealing perfume, red blush, and virile-smelling aftershave. Characters: Olsen
Location: A/S Clinox production area
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Raw Material Crisis — The expansion plan encounters a problem because the required raw materials must be obtained. Characters: Olsen, Lucy Ferner
Location: A/S Clinox
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Pollution Solution Slogan — The group presents its industry as the final solution to pollution. Characters: Lucy Ferner, Olsen
Location: Industrial presentation
Pollution as Policy
The group promotes its industry as a solution to pollution and obtains political support through a prominent doctor. The government endorses the plan and prepares a large factory.
Key Events
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Doctor's Services Purchased — The Hong Kong group buys the services of a prominent doctor.
Location: Professional and political offices
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Environmental Endorsement — The doctor persuades the environmental protection minister to endorse the company's ideas.
Location: Government offices
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Government Follows Suit — The endorsement spreads until the entire government supports the plan.
Location: Government offices
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Factory Plan Announced — A large new factory is planned for the cosmetics industry. Characters: Olsen, Lucy Ferner
Location: Planned factory site
The Sewage Backlash
The state creates a sewage monopoly to supply the industry. Public dissatisfaction grows until people consider taking matters into their own hands.
Key Events
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Sewage Monopoly Created — The state creates a monopoly to secure sewage as the industry's raw material.
Location: State administrative offices
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Public Grumbling Grows — People increasingly complain about the industrial and state-backed scheme. Characters: Olsen, Lucy Ferner
Location: Public spaces
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Taking Matters Into Hands — The growing opposition considers taking direct action against the situation. Characters: Olsen, Lucy Ferner
Location: Around the planned industrial project
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Industrial Scheme Reaches Crisis — The cosmetics expansion reaches a crisis as public opposition challenges the project. Characters: Olsen, Lucy Ferner
Location: The planned factory project
The film opens in a small theatre, where the management of the company Clinox A/S watches their latest advertising push for the red condom Ding Dong . Everyone is excited and expect that here has been really could become a big bestseller . But the day after optimism disappears , Consumer Council prohibits the new condom . It is election year and the government is afraid the color offensive . Meanwhile, a mysterious woman named Lucy Ferner goes towards Oslo . She represents a Hong Kong group that is looking for a place where they can develop their energy consuming cosmetics industries.