Story Structure — 5 Plot Phases
A Personal Story Takes Shape
Vera opens her presentation with an account of menstruation, shame, and speaking to her mother. The story is linked to taboos around women's health, but its heavy tone raises questions.
Key Events
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Vera Opens with a Personal Story — Vera describes beginning her period at eleven and experiencing heavy bleeding. Characters: Vera
Location: Presentation practice
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A Story of Shame and Disclosure — She recounts how shame kept her silent until she told her mother. Characters: Vera
Location: Presentation practice
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The Health Taboo Enters the Pitch — Vera connects her account to taboos around women's health. Characters: Vera
Location: Presentation practice
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The Presentation Feels Too Heavy — People helping prepare the pitch question whether its tone is too heavy. Characters: Vera, André
Location: Presentation practice
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Epione Enters Shake Up — The co-founders represent their women's health app at the three-day workshop. Characters: Vera, André
Location: Shake Up workshop
The Pitching Workshop
Vera and André bring Epione, their fertility and pregnancy tracking app, to Shake Up. Practice and coaching push them to make their pitch more confident and personal.
Key Events
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Epione Enters Shake Up — The co-founders represent their women's health app at the three-day workshop. Characters: Vera, André
Location: Shake Up workshop
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Epione's Mission Is Introduced — They present an app for tracking fertility and pregnancy around the world. Characters: Vera, André
Location: Shake Up workshop
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André Struggles to Explain the Plan — André has difficulty explaining the company's plans during practice. Characters: André
Location: Pitch practice
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Advice to Speak Personally — He is advised to speak with more confidence and make the pitch personal. Characters: André
Location: Pitch practice
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Pitch as Performance — A coach urges participants to treat pitching as performance and use nervous energy.
Location: Shake Up workshop
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Workshop Stories Raise the Stakes — Participants share accounts of illness and hardship as pitch pressure grows. Characters: Vera, André
Location: Shake Up workshop
A Story Vera Cannot Own
As workshop participants share accounts of hardship, Vera becomes uneasy about the story used in their pitch. She reveals that she does not have the blood disorder described and refuses to present the account as true, while André resists changing it.
Key Events
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Workshop Stories Raise the Stakes — Participants share accounts of illness and hardship as pitch pressure grows. Characters: Vera, André
Location: Shake Up workshop
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Vera Questions Their Story — Vera grows uncomfortable with the personal account built into their presentation. Characters: Vera, André
Location: Shake Up workshop
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The Blood Disorder Is Revealed as False — Vera admits she does not have the blood disorder described in the opening story. Characters: Vera, André
Location: Shake Up workshop
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Vera Refuses to Misrepresent Herself — She refuses to keep presenting an account that misrepresents her life. Characters: Vera, André
Location: Shake Up workshop
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André Rejects a Last-Minute Change — André insists that changing the presentation is not an option. Characters: Vera, André
Location: Shake Up workshop
The Pitch and the Absence
Unwell on competition day, Vera cannot attend. André explains her absence by referring to the blood condition and delivers the Epione pitch alone.
Key Events
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Vera Cannot Attend the Competition — Vera is unwell and cannot attend the final competition. Characters: Vera, André
Location: Competition venue
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André Explains Vera's Absence — André tells the audience Vera is absent because of her blood condition. Characters: André
Location: Competition venue
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André Pitches Epione Alone — He presents Epione without Vera, despite expecting her beside him. Characters: André
Location: Competition venue
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André Speaks About the Person He Loves — André tells a woman sharing Vera's name how much he values working with the person he loves. Characters: André
Location: After the competition
A Win and an Unanswered Question
After the pitch, André speaks about the person he loves and values working with. Karin and Doris win the competition, and Vera remains away when André asks where she is.
Key Events
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André Speaks About the Person He Loves — André tells a woman sharing Vera's name how much he values working with the person he loves. Characters: André
Location: After the competition
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Doris Wins Shake Up — The judges name Karin and Doris the winners, citing its potential beyond Scandinavia. Characters: Karin
Location: Closing ceremony
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André Asks Where Vera Is — Vera is still away when André later asks where she is. Characters: André
Location: After the closing ceremony