Character Relationship Map: Ladies First

Characters

• Damien Sachs (played by Sacha Baron Cohen) — protagonist

  A wealthy, chauvinistic advertising executive who works at Atlas. After dishonestly claiming that a woman was promoted, he is forced to confront a matriarchal world that reverses his social position....

• Ruby (played by Weruche Opia) — supporting

  Damien's assistant at Atlas. He tasks her with finding a woman to promote in order to support his dishonest claim about female leadership.

• Felicity Chase (played by Fiona Shaw) — supporting

  A former assistant who becomes the CEO of Atlas in the matriarchal world. She is attracted to Damien after his makeover, invites him to her home, and dies after reaching orgasm during their encounter.

Canonical Relationships

Family, romantic, and professional connections based on plot evidence.

• Damien Sachs → Felicity Chase (Romantic Pursuit) — Their attraction creates a brief but consequential romantic encounter.

  After Damien's makeover, Felicity is visibly attracted to him and invites him to her home, where she propositions him.

• Damien Sachs → Ruby (Professional Supervisor And Assistant) — Ruby works directly under Damien and carries out his staffing request.

  Damien tasks Ruby with finding a woman to promote so he can support his dishonest claim about female leadership.

Story Analysis

A chauvinistic executive is forced through a reversed social order to recognize the value of workplace equality and women's opportunities.

Plot Progression

1. The Promotion That Wasn't — Damien protects his career by falsely claiming that a woman has been promoted. He orders Ruby to find someone who can conceal the deception, creating a hostile workplace crisis.
2. A Manufactured Leader — A long-overlooked employee is elevated but discovers that the promotion exists only to support Damien's lie. Sexist creative practices and Damien's defensiveness drive her to resign.
3. The World Turns Upside Down — After hitting his head, Damien awakens in a matriarchal society where Atlas and social power operate in reverse. A mysterious guide gives him a path back to normality.
4. Status, Desire, and Ambition — Damien tries to regain influence through attraction, performance, and corporate ambition. His encounter with Felicity ends in tragedy, but opens a new route toward the Atlas CEO position.
5. The Cost of Equality — Damien's rivalry with the promoted employee becomes intimate before she receives the CEO role and fires him. A final reversal returns him to his original world with a changed understanding of equality...