Character Relationship Map: Unicorn Store

Characters

• Kit (played by Brie Larson) — protagonist

  Protagonist and failed artist who moves back with her parents. She receives a mysterious letter inviting her to a magical store that sells unicorns and must fulfill specific life requirements to quali...

• The Salesman (played by Samuel L. Jackson) — protagonist

  A mysterious figure who contacts Kit with an invitation to the magical store. He outlines the requirements she must meet and later calls to inform her that her unicorn has arrived, serving as the cata...

• Virgil (played by Mamoudou Athie) — supporting

  A hardware store employee hired by Kit to build a unicorn stable. He becomes her romantic interest as they spend time together. Despite initial confusion when the magical store disappears, he supports...

• Gary (played by Hamish Linklater) — supporting

  Kit's awkward and inappropriate boss at the PR agency. He offers her a chance to present a marketing pitch, representing the hostile work environment she must endure before ultimately losing her job.

Canonical Relationships

Family, romantic, and professional connections based on plot evidence.

• Gary → Kit (Professional Boss) — Gary supervises Kit in the workplace.

  Gary is the vice president at Kit's PR agency and offers her an opportunity to present a vacuum cleaner marketing pitch.

• Kit → Virgil (Professional Client And Builder) — Kit initially interacts with Virgil through a construction job.

  Kit hires Virgil, a hardware store employee, to build a stable without telling him its intended purpose.

Story Dynamics

Alliances, conflicts, and narrative interactions that evolve throughout the story.

• Virgil → The Salesman (Conflict Skeptic) — Virgil challenges The Salesman's credibility and influence.

  After the store disappears, Virgil tells Kit that she has been conned and later urges her not to return when The Salesman calls.

• Kit → The Salesman (Narrative Catalyst) — The Salesman initiates Kit's central quest.

  The Salesman sends Kit a mysterious letter inviting her to a store that can provide what she needs, beginning her transformative journey.

Story Analysis

Kit pursues a magical childhood dream while confronting work, family tension, emotional dependence, and the meaning of letting go.

Plot Progression

1. A Letter For What She Needs — Kit returns to her parents' home and takes a temporary PR job. The Salesman's letter offers her a unicorn and establishes the requirements for receiving it.
2. Building An Impossible Home — Kit hires Virgil to build a stable and gradually grows closer to him. Their hay-buying trip gives the fantasy a practical and emotional foundation.
3. Family Truths And Work Pressure — Kit learns that a loving environment is required and confronts her parents during an Emotion Quest. She then channels the conflict into an ambitious work presentation while facing a financial requirem...
4. The Dream Collapses — Kit's flamboyant pitch is rejected and she loses her job. When The Store disappears, Virgil doubts the story, and Kit abandons her childhood dream.
5. Choosing Closure — Virgil completes the stable with Kit's discarded artwork, and The Salesman announces that the unicorn has arrived. Kit meets the unicorn, chooses not to keep it, and leaves with Virgil.