Mysterious stranger who infiltrates a struggling advertising agency, quickly seizes control, and transforms it into a top polling firm. He leverages charisma and deception to enter politics, advising the Tory opposition, becoming an MP, and eventually rising to Prime Minister. He implements endless referendums to gain ultimate power, culminating in a vote granting him dictatorial authority.
Rimmer is the central figure driving the entire narrative.
Rimmer serves as a political strategist for Hutchinson.
Rimmer replaces Ferret as the head of the advertising agency.
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