The kids hear rumor of a hidden treasure in an abandoned taffy factory and sneak off to look for it the night before the factory's demolition. Bob and Linda's plans for a romantic night together are interrupted when they realize their kids are gone, and they begin a search of the factory for them. Everyone has to work together to escape when Louise becomes trapped and the demolition begins ahead of schedule.
Bob and Linda decide to take an opportunity to promote their restaurant when a bank robbery/hostage situation explodes across the street, but the robber, a low-level criminal named Mickey (voiced by Bill Hader) ends up taking Bob as a hostage.
The kids find a way to escape gym class by doing a bogus independent study of synchronized swimming, but things get complicated when Linda becomes their synchronized swimming instructor and Mr. Frond wants the kids to show off their routine in front of the school board. Meanwhile, Bob welcomes a new ice cream machine into the restaurant.
Bob gets a burger-themed arcade cabinet for the restaurant. After Jimmy Pesto gets the high score and writes "BOB SUX" on the leader board, Bob becomes obsessed with trying to beat Pesto's score. When Bob's obsession starts to affect business, Linda gets rid of the cabinet, but Bob follows it to its new home at an arcade where Darryl, a gaming whiz, helps Bob try to beat Pesto's score. Meanwhile, the Belcher kids take advantage of Bob's gaming obsession by party crashing birthdays at the arcade.
After food trucks start stealing their customers, Bob buys a food truck of his own to fight back. Operating out of a truck turns out to be harder than the Belchers anticipated and they turn to social media and catering events to increase business. When the Lolla-Pa-Foods-A Festival comes up, the Belchers attend and the kids try to help increase business, but their ethically questionable tactics ultimately start a riot among the food truckers and festival attendees.
While Bob is medicated, he mistakes Linda's sister, Gayle, for his wife and kisses her. After she falls for him, Bob seeks help from Dr. Yap.
Bob learns that a vicious undercover food critic known as the Moody Foodie (voiced by Patton Oswalt) is in the neighborhood. The extra stress causes things to go awry and Bob's Burgers receives a negative review which begins to affect business. Seeking to get a review redo, Bob visits the critic's home but it only makes things worse. Bob's restaurateur friends arrive for their own review redos, but soon realize getting revenge is also an option.
Tina starts hanging out with bad girl, Tammy (voiced by Jenny Slate), in an effort to get closer to Jimmy Junior.
Bob appears in a cooking segment on a local news morning program, but Gene steals the show when he crashes the set with a Sasquatch mask.