The Apprentice: Season 11

Season 11 overview

The competition begins with ambitious entrepreneurs tackling fish food, shampoo branding, and discount negotiations. Teams establish initial strategies and face early leadership challenges.

Key story beats

  1. Fish Food Venture Launch — Ambitious entrepreneurs begin their competition with a fish food task.
  2. Cactus Shampoo Campaign — Teams design advertising campaigns for a new cactus shampoo brand.
  3. Discount Price Negotiations — Candidates negotiate prices for nine specific items across channels.
  4. Pet Products Market Entry — Teams tap into the pet products market to develop and sell merchandise.
  5. Team Leadership Struggles — Internal conflicts arise over leadership and task allocation during production phases.
  6. Children's Book Production Crisis — Connexus faces leadership indecision, rushed audio production, and complex literature issues.
  7. Retailer Rejection & Sales Failure — Poor salespeople and complex literature lead to failed retailer pitches.
  8. DIY Business Operations — Teams run DIY businesses and secure work alongside arranged contracts.
  9. Manchester Discount Shop — Both teams operate discount shops within a shopping mall.
  10. Budget Constraint Challenges — Teams struggle to allocate the £2,000 budget effectively for party planning.
  11. Children's Party Planning — Teams plan children's parties using a fixed budget for food, events, and gifts.
  12. Property Sales Commission — Teams act as property agents selling mid and high-end properties for commissions.
  13. Boardroom Performance Reviews — Lord Sugar evaluates team outputs and commissions from property and snack tasks.
  14. Healthy Snack Brand Pitch — Teams create and pitch a new healthy snack range to retailers.
  15. Final Five Profiling — Friends, family, and aides discuss the backgrounds and strengths of the five finalists.

Seasons

Interactive Features

Episode Guide

Content sources

Plot analysis generated from content on Wikipedia, licensed under CC BY-SA 4.0.

Related entry on Wikidata (Q7714064), public domain (CC0).