The Apprentice: Season 4

Season 4 overview

The season begins with street-level sales and overnight logistics that test basic business fundamentals. Candidates quickly establish group hierarchies while navigating early physical and operational hurdles.

Key story beats

  1. Fish Street Sales Launch — The season opens with a street sales challenge where candidates must sell fish to the public.
  2. Boys Faction Split — Internal divisions emerge within the boys team as they split into competing factions during the fish sale.
  3. Overnight Laundry Setup — Candidates work through the night to collect and clean hundreds of hotel sheets for a laundry business.
  4. Laundry Delivery & Warning — The team returns the cleaned clothes under strict instructions, facing immediate scrutiny from Sir Alan.
  5. Pub Restaurant Conversion — Teams transform a pub into a themed restaurant despite having no prior kitchen experience.
  6. Photography Business Launch — Candidates set up a photography stall at a busy mall, requiring coordinated sales and customer engagement.
  7. Ice Cream Flavor Development — Teams experiment with new ice cream flavors before preparing for a market launch.
  8. Ice Cream Market Launch — The teams pitch their products to secure the highest value orders in an untapped market.
  9. Greeting Card Campaign — Candidates design and produce a new range of greeting cards for a specific occasion.
  10. Marrakesh Market Sourcing — A two-day trip to Morocco tests negotiation skills under extreme time pressure and rising tensions.
  11. Wedding Dress Curation — Teams visit specialist bridal businesses to select dresses that will appeal to brides at a major show.
  12. Birmingham NEC Wedding Show — The teams face fierce competition from over 300 exhibitors while selling wedding dresses on the show floor.
  13. Tissue Brand Creation — Candidates develop a complete brand identity, including a television commercial and print advertisement.
  14. Sports Car Rental Challenge — The final team task requires candidates to rent out expensive sports cars within a tight budget.
  15. Individual Interview Gauntlet — The remaining candidates face grueling one-on-one interviews with Sir Alan's trusted associates.

Seasons

Interactive Features

Episode Guide

Content sources

Plot analysis generated from content on Wikipedia, licensed under CC BY-SA 4.0.

Related entry on Wikidata (Q7714064), public domain (CC0).