The Apprentice: Season 13

Season 13 overview

The candidates begin with burger production, hotel redesign, and prototype robots. Early tasks expose poor planning, weak concepts, and difficulties presenting products to customers and experts.

Key story beats

  1. Burger Launch Challenge — The candidates design and manufacture burgers for sale to the public. Kitchen chaos disrupts one team, while the other loses time deciding how to label its product.
  2. Hotel Room Redesign — The teams transform hotel bedrooms and pitch their concepts to a hotel manager and an interior designer. DIY problems and severe criticism expose weaknesses in both designs.
  3. Prototype Robot Sales — The teams create, programme, and sell robot prototypes. One product uses a patronising approach toward older customers, while the opposing pitch collapses during the presentation.
  4. Stadium Box Operation — The candidates organise corporate hospitality and sell merchandise at a women's football final. Guests become unhappy when supplies run out, while the outdoor sales effort creates additional pressure.
  5. Milestone Shopping Task — The teams search for nine items connected to a business career and personal milestones. Confusion over a mystery object and poor planning lead to warnings and substantial fines.
  6. Bruges Tour Failure — The teams create and sell paid tours of Bruges while also offering souvenirs. Overpromising, forgotten facts, and getting groups lost threaten the quality of the customer experience.
  7. Car Advertising Campaigns — The candidates produce advertising campaigns for a new car. A confusing name, an unsuitable location, and weak direction undermine the campaigns before industry experts review them.
  8. Dog Service Businesses — The teams operate competing dog-care services. A luxury spa attracts a clear market, while an obedience class struggles because of a haphazard pricing strategy.
  9. Recipe Kit Concepts — The teams develop concepts for a new recipe kit. Weak branding, kitchen problems, and sour pitches place another candidate's position in serious danger.
  10. Fashion Sales Campaign — The candidates select designers, organise catwalk shows, and create magazine covers to support sales. Poor negotiations expose one team, while another team's magazine pitch is badly received.
  11. Final Five Profiles — The episode reviews the backgrounds and progress of the five remaining candidates. Their journeys through the earlier tasks are reconsidered before the final selection stages.
  12. Business Interviews — The final five undergo demanding interviews with business associates. Confidence crumbles, egos are challenged, and business plans are severely criticised.
  13. Performance Retrospective — The season's tasks and boardroom disputes are reviewed. The retrospective highlights strong decisions and major failures, including poor hotel designs, unsuitable car advertising, and getting lost in Bruges.
  14. Final Brand Challenge — Two finalists receive returning team support for a three-day branding and advertising challenge. They must create brands and commercials for presentation to industry experts.
  15. Expert Pitch Evaluation — The finalists present their work to a room of experts. A poor commercial and an uninspiring brand name damage the final presentations.

Seasons

Interactive Features

Episode Guide

Content sources

Plot analysis generated from content on Wikipedia, licensed under CC BY-SA 4.0.

Related entry on Wikidata (Q7714064), public domain (CC0).