The Apprentice: Season 17

Season 17 overview

The season opens with candidates tackling tourism and food manufacturing tasks in Antigua and London. Initial bickering and operational failures lead to the first boardroom eliminations.

Key story beats

  1. Antigua Tourism Launch — Eighteen candidates begin their journey selling and running tours under Lord Sugar's supervision.
  2. First Boardroom Elimination — Back in the boardroom, Lord Sugar sends one candidate packing after woeful negotiations.
  3. Bao Buns Manufacturing — Teams manufacture and sell buns, with one facing kitchen explosions and the other suffering supply shortages.
  4. Second Elimination — Lord Sugar reviews the bun sales and eliminates another candidate.
  5. Preschool Cartoon Pitch — Candidates create preschool cartoons, with one team showcasing incomplete characters and the other presenting a sketchy storyline.
  6. Brighton Discount Buying — Teams negotiate to secure nine area-synonymous items at the lowest prices.
  7. Electric Motorbike Campaign — One project manager's vision is ignored while another team's story-focused campaign backfires.
  8. Dubai Corporate Hospitality — Teams organize corporate events, contrasting glitz and glam with traditional desert approaches.
  9. Children's Lunchbox & App — One team executes a clear vision while the other suffers from poor decisions and dreary designs.
  10. Immersive Event in Shropshire — Teams host immersive events, with one dealing with confused convicts and the other avoiding a dining disaster.
  11. Male Beauty Product Pitch — One team creates a disastrous skin-staining goo while the other lacks creativity.
  12. Shock Double Firing — Lord Sugar washes his hands of two candidates simultaneously in a surprise boardroom decision.
  13. Dog Food Branding — Teams struggle with recipes and branding, with bickering over leadership and product quality.
  14. Final Five Interviews — Advisors interrogate the finalists, uncovering fictitious figures and absurd ambitions.
  15. The Final Pitch — Two finalists launch their businesses and pitch to Lord Sugar and industry experts.

Seasons

Interactive Features

Episode Guide

Content sources

Plot analysis generated from content on Wikipedia, licensed under CC BY-SA 4.0.

Related entry on Wikidata (Q7714064), public domain (CC0).