The Apprentice: Season 9

Season 9 overview

Candidates navigate initial tasks including container production, beer brewing, and flat-pack furniture design. Lord Sugar establishes strict performance standards while teams form and adapt to rapid deadlines.

Key story beats

  1. Container Task Briefing — Lord Sugar assigns the first task to produce and sell containers.
  2. Beer Production Challenge — Candidates brew and market beer, facing early production hurdles.
  3. Flat-Pack Furniture Design — Teams design unique flat-pack furniture and pitch to retailers.
  4. Farm Shop Sourcing — Candidates source farm fresh produce to open retail shops.
  5. Supplier Negotiations — Candidates haggle with suppliers to secure the best deals for their respective tasks.
  6. Dubai Hotel Procurement — Teams travel to Dubai to secure hotel items at the lowest prices.
  7. Corporate Away Day Planning — Candidates organize a corporate team-building event within a strict budget.
  8. Client Feedback Session — Clients evaluate the away day execution, prompting panic and last-minute adjustments.
  9. Caravan Show Sales — Teams sell products at a motorhome show, facing matching product conflicts.
  10. Online Dating Concept Pitch — Candidates develop a new dating concept and campaign, leading to a firing.
  11. Ready Meal Branding — Teams create and brand ready meals, with another candidate fired.
  12. Team Restructuring Strategy — Lord Sugar deliberately mixes the teams to disrupt established dynamics before the sprint.
  13. 48-Hour Stall to Shop Sprint — Lord Sugar mixes teams into boys versus girls for a rapid business growth challenge.
  14. Final Five Profiles — The remaining five candidates are profiled, revealing backgrounds and support networks.
  15. Advisor Interviews — Trusted advisors scrutinize the final five plans before feeding back to Lord Sugar.

Seasons

Interactive Features

Episode Guide

Content sources

Plot analysis generated from content on Wikipedia, licensed under CC BY-SA 4.0.

Related entry on Wikidata (Q7714064), public domain (CC0).