The Apprentice: Season 6

Season 6 overview

The season opens with candidates facing immediate commercial challenges, starting with dawn sausage sales and progressing to beach accessory design. Teams must quickly adapt to market demands while pitching to retailers and running operational stalls. The initial phase establishes the baseline skills required for survival.

Key story beats

  1. Sausage Sales Challenge — Candidates sell sausages at dawn under strict supervision.
  2. Beach Accessory Pitch — Teams design original beach products and pitch to retailers.
  3. Industrial Bakery Takeover — Teams run a bakery stall and compete for hotel and restaurant contracts.
  4. Science Museum Trade Sale — Candidates select and sell two new products to trade buyers.
  5. Fashion Pop-Up Shops — Teams open pop-up shops and charm fashionistas to represent brands.
  6. Advertising Campaign Battle — Teams create and pitch a cleaning product ad campaign to industry experts.
  7. Pinewood Movie Experience — Candidates create personal movie experiences and promote them at a shopping centre.
  8. Crisp Market Expansion — Teams attempt to break British crisp brands into the German market.
  9. Discount Buying Challenge — Boys and girls teams compete to purchase unusual items at the best prices.
  10. London Tour Company Launch — Candidates map walking routes and bid for a travel agency deal.
  11. Final Five Profiles — Tension mounts as the remaining five candidates are profiled.
  12. Grueling Interviews — Candidates face four business colleagues and three are fired.
  13. Final Drink Launch — The final two launch a high-quality drink in front of experts.
  14. Apprentice Declared — Lord Sugar reveals the chosen apprentice for the six-figure role.
  15. Elimination Review — Lord Sugar reflects on past decisions and famous firing phrases.

Seasons

Interactive Features

Episode Guide

Content sources

Plot analysis generated from content on Wikipedia, licensed under CC BY-SA 4.0.

Related entry on Wikidata (Q7714064), public domain (CC0).