The Apprentice: Season 7

Season 7 overview

Candidates compete for a £250,000 investment instead of a salary. They tackle fruit flipping, app development, and hotel procurement under Lord Sugar's strict supervision.

Key story beats

  1. Initial Investment Challenge — Lord Sugar announces the £250,000 investment prize and tasks candidates with flipping £250 into fresh fruit.
  2. Mobile App Development — Teams design and launch a mobile app, pitching to bloggers and software experts for downloads.
  3. Savoy Hotel Procurement — Candidates negotiate last-minute purchases for the hotel reopening while Nick and Karren observe.
  4. Birmingham Beauty Ventures — Lord Sugar re-balances teams and appoints project managers to run hands-on beauty businesses.
  5. Pet Food Branding — Teams split to develop dog or cat food in Lincolnshire while others handle naming and branding.
  6. Junk Collection Hustle — Candidates haul rubbish and negotiate with scrap dealers, with one project manager overwhelmed by the physical labor.
  7. Freemium Magazine Launch — Teams create editorial content and pitch to advertisers, requiring Lord Sugar to shuffle teams and appoint leaders.
  8. Paris Export Mission — Half the team travels to Paris for sales meetings while the other secures new British designs for export.
  9. Biscuit Development Sprint — Lord Sugar interrupts a day off to task teams with baking and branding, causing internal friction over leadership.
  10. Wholesale Flip Exercise — Candidates analyze sales data from a mixed pallet of goods and reinvest profits to maximize returns.
  11. Final Five Profile — Nick and Karren discuss the backgrounds and true personalities of the remaining five candidates.
  12. Fast Food Prototype — Teams convert two new sites into prototype fast-food outlets, splitting duties between cooking and pitching.
  13. Gruelling Final Interviews — Four finalists face intense questioning from Lord Sugar's colleagues, with their concepts tested to destruction.
  14. Business Plan Scrutiny — Each candidate's proposed business with Lord Sugar is put under the microscope for viability and character.
  15. Partnership Decision — Lord Sugar evaluates character and business acumen to select his ultimate business partner.

Seasons

Interactive Features

Episode Guide

Content sources

Plot analysis generated from content on Wikipedia, licensed under CC BY-SA 4.0.

Related entry on Wikidata (Q7714064), public domain (CC0).